Krissi Driver

Krissi Driver

Krissi goes the extra mile for each of her clients and provides exceptional content that is SEO optimized. 

What is your freelance service?

Content writing/editing and management.
 

Briefly share how you became a freelancer. 

I started as a paid intern for a boutique content marketing company in 2015. I was the sole writer and editor for several months. As the business grew, however, I began hiring other freelance writers, assigning content pieces to them, editing their work, and finally passing it on to clients for approval before I ultimately published the content. Eventually, I went my own way and now manage all my clients’ content needs on my own. The early intern experience taught me a great deal about being a content manager.

What has been your biggest win as a freelancer? 

For me, I’ve worked hard to establish relationships with my clients and earn their trust. I’ve gotten a number of referrals over the years and recently, I’ve had to start a waiting list because I simply can’t do it all anymore! This makes me feel like I’ve really “made it.”

What are some of the hurdles you’ve overcome as a freelancer? Do you think these hurdles are indicative of the freelancer profession overall?

In the past, my biggest hurdles were knowing where to find clients. I’m not a “pushy” salesperson and didn’t want to do anything I felt was sleazy to find work. I’m a part-time freelancer, actually, so I didn’t *need* to push myself to cut corners or do things that made me uncomfortable to find clients. Now, I have a lot more confidence and I still don’t get pushy. But that was a big hurdle – and fear, really – that I had to overcome. I think plenty of freelancers struggle with the “where do I find more work/clients” question, especially when they’re first starting out and don’t have a ton of experience to point to as proof of their expertise.
 

What advice would you give to someone just starting out as a freelancer?

Don’t give up. Remain consistent in what you do. Post on your social channels consistently. Treat the clients you *do* land like they are your #1 priority. Run away from *anything* that feels “icky” from the start – no amount of money is worth those headaches and heartbreaks.

Let’s say I’m a client that’s looking to hire a freelancer that does what you do. Why should I hire you?

I go the extra mile for my clients in every way when it comes to their content. In most cases, I work on a 5-business day turnaround – meaning I send a first draft within 5 business days after receiving the assignment. I send edits back in the same amount of time and offer up to 2 sets of revisions for every piece of content. Sometimes clients offer me an outline they want me to follow, and other times they don’t. If they don’t, I do the homework. I make sure that we link to appropriate and valuable external content in their article to further support their arguments or thoughts. I often do a little homework to ensure the keywords and topics we’re writing about are worthwhile in terms of search engine optimization and, when appropriate, make suggestions on how we can improve for potentially better results in search returns. I’m a thorough editor and read my work backward and forward (literally) before sending it to a client. I don’t believe in nickel-and-diming clients. Unlike a lot of copywriters and bloggers, I don’t charge by the word; I create word count packages for my clients. If I go over our agreed word count because I feel it’s necessary to explain my clients’ points of view, I don’t charge them for that. I never, under any circumstances, send them content under our agreed-upon word count.

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